Cashing in on the $0.16 Timbit

Filed Under london, marketing | 5 Comments

By now, you’ve likely heard the story of the woman who was fired because she gave away a $0.16 Timbit. That event happened here in our city of London (where are about 10 Tim Horton’s stores on every block). I’m completely sick of seeing the story everywhere (it’s still one of the most popular stories on Reuters.com) and it seems that I can’t even escape while I enjoy a game of Scrabulous:

Nicole and a delicious, delicious Timbit. Oh, that fried doughy goodness! Yummy in my tummy! Yup, that’s Nicole holding a timbit. Also, you can see the edge of my Scrabulous game. I’m winning. Anyway, I like clever marketing like this. It’s possible that she’s seen this ad because she does indeed have a Facebook profile. Not much on it but she has written a few posts on her wall and joined her own support group. Not to be rude but she may want to spellcheck everything she writes as it is nearly illegible.

Everyone and their timbit-eating-toddler has been weighing in on this issue so I might as well put in my $0.02 worth. Hey, look! My opinions are worth less than a Timbit.

Do I think she should have been fired? Hard to answer without knowing her performance history at this job. Also hard to answer as I don’t know Tim Horton employee policies. I truly can’t answer this question.

Do I think that Tim Horton’s customers should be rude to the employees? Heck, no! I understand that this has been an unfortunate reality at many TH locations in London. The people behind the counter have nothing to do with the decisions that are made in the manager’s office! Why take your anger out on people that have nothing to do with what happened? Contact the store manager or, better yet, the corporate office. Customer service can be emailed at: customer_service@timhortons.com.

Thanks for reading! Did you know you can get Five Blondes delivered (semi) daily? Just click for our RSS feed. See you soon!

Jan

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Joined the Wave of Bloggers at Entrecard

Filed Under advertising, marketing | 6 Comments

About a month or so ago I read an article somewhere about Entrecard, a sort-of business card feature for your blog. I also noticed the Entrecard widget on some big name blogs like Problogger and Tyler Cruz (I love his card!). But did I sign up? No…I put it off like the fantastic procrastinator that I am.

Then yesterday Darren interviewed the creator of Entrecard, Graham, giving him more great exposure and Darren’s stamp of approval, so to speak. At that point, it would have been stupid of me not to get FiveBlondes in on Entrecard, especially considering our re-launch at our new domain.

But we need a card…

What to use? Read more